President's Message


Happy March IFMA,


Every so often I run across a fundamental or a principal that resonates with me and feel that it is important to share.  It is the principle of “Walking in others shoes”.   Basically it means understanding your internal and external customers’ worlds.   This week especially, has been extremely busy, just as yours is I am sure.  During these hectic times it is easy to become engrossed in our own tasks and we can focus solely on what we think needs to be done in order to satisfy the requirements of our individual responsibilities.  Unfortunately,  if we are focused on our own objectives and priorities we can leave our colleagues, vendors and stakeholders feeling overlooked and neglected. 

We must be intentional to create “business empathy”.  The ability to understand and feel what someone else is feeling, or see the situation from their point of view.  As we flip the pages on the calendar, let’s make an effort to change our perspective (phrase that pays) and be intentional about considering other people we support and work with.  Having a thorough understanding of others and their experiences, thoughts and challenges will allow you the ability to collaborate, support and ultimately succeed.

Looking forward to seeing you at the meeting this week!


Best Regards,


Brett Ratajczak